fbpx
real estate photography services drone virtual tour matterport zillow
Book us Now!
Commercial Real Estate Photographer

Commercial Real Estate Photographer

by | Mar 4, 2024 | commercial, photography, real estate agent tips | 0 comments

Finding the perfect commercial real estate photographer in Atlanta can feel overwhelming, but don’t worry! I have added a few tips that will help you streamline the process and land the ideal match for your needs.

Recommendations

I would recommend that you contact other commercial agents and property owners who’ve recently sold. Recommendations from trusted sources are a great way to find reliable and talented photographers.

Research Online

Online directories, search engines, and social media platforms are treasure troves for Atlanta’s commercial real estate photographers. I would explore the websites, browse portfolios, and read client reviews to understand their skills and unique style. I just wanted to let you know, however, that some of those online directories are paid services or sell leads to local vendors. Some of these include Bark and Thumbtack.

Attend Real Estate Events

Real estate events and conferences are fantastic for connecting with commercial photographers and seeing their work firsthand. These gatherings are golden opportunities to meet professionals and discuss your photography or video needs.

Schedule Consultations

Once I’ve got a shortlist, I would schedule consultations with each photographer. This allows you to discuss your vision, ask questions, and get a sense of their professionalism and expertise.

Review Portfolios

I would pay close attention to composition, lighting, and overall image quality when reviewing portfolios. Consistency in their work and the ability to capture each property’s unique features are key.

Remember, finding the best photographer is not just about technical skills – it’s also about finding someone who understands your vision and can effectively translate it into compelling visuals. If you are curious about our commercial real estate photographer work, feel free to reach out – I would love to talk to you!

High End Real Estate Photography

High End Real Estate Photography

by | Feb 26, 2024 | photography, real estate agent tips | 0 comments

I believe capturing your potential buyer’s attention is essential. The key to doing that lies in stunning and compelling real estate photography. In Atlanta, the importance of high-quality visuals cannot be overstated. From beautifully staged interiors to breathtaking aerial shots, real estate photography in Atlanta has the power to unlock the market and increase property sales like never before.

In an age where buyers rely heavily on online platforms to find their dream homes, captivating images can make all the difference. Real estate photographers in Metro Atlanta can effectively convince buyers to take the next step by showcasing a property’s best features and creating an emotional connection. Whether it’s a sprawling modern mansion or a cozy townhouse, these professionals understand the art of capturing the essence of a property and presenting it in the most appealing way possible.

Investing in professional high-end real estate photography is crucial if you’re a real estate agent or a homeowner looking to sell a property in Atlanta. Doing so can attract more potential buyers, increase your property’s value, and ultimately accelerate sales.

High End Real Estate Photography

Investing in professional high end real estate photography in Atlanta can significantly impact property sales. Here’s how it can benefit sellers and agents:

Photography Attracts Potential Buyers

High-quality photographs grab attention and generate more interest from potential buyers. Listings with professional photos receive more views and have a higher chance of attracting qualified buyers.

High End Real Estate Photography Increases Value

Professional real estate photography can increase the property’s perceived value. When buyers see stunning photographs that showcase the property’s best features, they are more willing to pay a premium price. Our Premium Package is perfectly priced to help agents market high-end properties.

Accelerate The Sales Process

Compelling real estate photography creates an emotional connection with potential buyers, motivating them to take the next step. This can shorten a property’s time on the market and increase the chances of a quick sale.

Differentiate from the competition

Professional real estate photography for high end properties sets the listing apart in a competitive market like Atlanta. It creates a solid first impression and conveys a sense of professionalism and attention to detail. As mentioned in our post, the National Association of Realtors® reported how important professional photography is for listings.

Build Trust and Credibility

High-quality real estate photography instills confidence in potential buyers that the property is well-maintained and worth considering. It also enhances the seller’s or agent’s credibility and professionalism.

Study: listing photography is most important for 9 in 10 buyers

Study: listing photography is most important for 9 in 10 buyers

by | Jan 22, 2024 | photography, photos | 0 comments

listing photography

Is Listing Photography Crucial for Real Estate Agents?

According to the National Association of REALTORS®, “The most useful website feature to buyers was photos for nearly nine in 10 buyers under the age of 57.” 

Listing photography is the first impression potential buyers have of a property, and it can make or break their decision to explore further. As a professional real estate photographer, I produce high-quality listing photography for my clients because it is the first impression potential buyers have of a property. The more successful my clients are in marketing their listings, the better for all of us!

What Sets Us Apart From Other Lisitng Photography Services?

Here’s why I consider listing photography crucial:

  • Buyers rely on photos. Nearly nine out of ten buyers under 57 find photos to be the most useful feature on a website, according to the National Association of REALTORS®. That means captivating photos are essential to grab their attention.
  • Professional photos sell faster. Studies show listings with professional shots receive more views and sell quicker than those with amateur snapshots.
  • You are investing in an expert. Professional listing photographers are more than just button-pushers. They’re artists with a deep understanding of lighting, composition, and angles. We know how to transform ordinary spaces into captivating ones, using high-end equipment and expert editing skills to create stunning visuals.

So, how do I find the right listing photographer? Here are some key questions I suggest you ask:

  • Experience and portfolio: I want to see someone with a proven track record and a portfolio that showcases their ability to make properties shine.
  • Pricing: We make our pricing structure easy to understand and help you decide on what services are best for you.
  • Communication: Clear communication is key. I would  inquire about their availability, turnaround time, and ensure we’re on the same page about any specific requests I have for the shoot. After all, a successful partnership is built on open and honest dialogue.

SOURCES:

 

Best Real Estate Photography Value in Atlanta – 6 things to consider

Best Real Estate Photography Value in Atlanta – 6 things to consider

by | Jan 15, 2024 | photography, real estate, real estate agent tips | 0 comments

best real estate photography value in Atlanta

Best Real Estate Photography Value in Atlanta Goes Beyond the Advertised Starting Price

The Best Real Estate Photography Value in Atlanta, Georgia

The True Definition of Value: We value transparency, flexibility, and delivering a comprehensive package that meets your property’s unique requirements. Our commitment to providing the best value in real estate photography extends beyond a mere starting price. Here are some characteristics that make a professional real estate photographer the best value:

1. Offer HDR Photography and Flash-Ambient

All of our real estate photography packages encompass genuine HDR captures. Unlike other providers offering perplexing packages that might blend ‘standard photos’ with HDR photos and charge extra for those with more HDR images, we keep it simple and inclusive. We are also happy to discuss if you have a luxury listing that needs certain areas using the flash-ambient capture technique.

2. Packages Based on Size, not the Number of Photos

We ensure our clients receive the correct number of photos based on the property’s square footage. This means the listing will receive the attention it deserves, resulting in a well-rounded image collection that authentically captures its essence. We recognize the unique character of each property, and its visual portrayal should mirror its individuality. The best real estate photography value in Atlanta must provide the number of shots to adequately represent the house and not limit you to an arbitrary number of photos.

3. Experienced Real Estate Photo Editing

A great photo can become extraordinary with the proper editing. We include professional editing as a standard part of our packages. Our editors have over ten years of experience exclusively with real estate photography. They work diligently to enhance each image, ensuring your property shines in its best light. The result? Photos that are not just good but exceptional.

4. Include a Zillow Home Tour with a Floor Plan

Zillow is a crucial platform for property listings in today’s online-driven market. We enhance our photo packages by including a Zillow Home Tour with a Floor Plan. This helps agents tremendously since Zillow promotes those properties that include the floor plan. These virtual tours create an immersive experience that lets potential buyers explore the property virtually, increasing engagement and interest.

5. Include a Lead Capture Property Site Bundle

In the digital age, lead generation is paramount. That’s why each photography package includes our Lead Capture Property Site Bundle. This valuable addition provides a unique URL for your property listing, designed to capture leads for the listing agent. It’s a powerful tool that helps you grow your client base while effectively marketing your properties. Also included in the bundle are an AI property description writing tool, flyer and social media card creation tools, and more.

6. Licensed and Insured

Your peace of mind matters to us. That’s why we have a registered LLC with the State of Georgia and hold a Cobb County Business License. Most importantly, our business is fully insured. When you choose us, you work with a trusted partner who prioritizes professionalism and accountability. We believe that the best real estate photography value in Atlanta should be a licensed and insured in the State of Georgia.

Beware: The Deception of Advertised Starting Prices

It’s a scenario that many real estate professionals are familiar with: you stumble upon a real estate photography service that advertises an enticingly low starting price. At first glance, it seems like an unbeatable deal. However, as you dig deeper, you realize that the devil is in the details.

You will find that many advertised starting prices have limitations that essentially affect how you can showcase a property effectively. Many photographers offer a fixed number of ‘standard’ photos, leaving you to determine how many images your property needs. This one-size-fits-all approach can result in underrepresentation for larger homes or overkill for smaller ones. Worse yet, they will only send a download link without marketing tools.

To find the best real estate photography value in Atlanta, Real estate agents must look beyond the advertised starting price for the best value in real estate photography. Our tailored HDR photography, professional editing, lead capture tools, and commitment to transparency make us the trusted choice for real estate professionals in Atlanta and the surrounding cities.

Stop settling for misleading starting prices with limited, cookie-cutter photos. Boost your listings with a photography service that delivers genuine value. Learn more about our packages and how we can help you showcase your properties with the best real estate photography value in Atlanta!

Easy Guide to the Georgia MLS Photo Policy – Keep out of Trouble!

Easy Guide to the Georgia MLS Photo Policy – Keep out of Trouble!

by | Jan 4, 2024 | mls, photography, photos, real estate agent tips | 0 comments

Georgia MLS Photo Policy

 

New Marketing Opportunities

According to the National Association or REALTORS® (NAR), 41% of home buyers look online first when shopping for a home. To serve our customers well, we as real estate photographers, must be aware of the Georgia MLS Photo Policy to enable agents the flexibility and creativity in showcasing properties. The Georgia MLS photo policy was updated on September 9, 2020 to:

  • Allows agents to use a collage as the primary image
  • Allows agents to use a drone photo as a primary image, as long as it is up close
  • Allows agents to use twilight photos as a primary image
  • Clarified the proper usage and disclosure of virtually staged photos

Introduction to the Georgia MLS Photo Policy

In the dynamic world of real estate, first impressions are everything. The images associated with a property listing can make or break a potential sale. As a real estate agent operating in the Atlanta metro area or surrounding cities like Marietta, Alpharetta, and Decatur, staying informed about the latest photo policy is essential for success. This comprehensive guide will explore the nuances of the Georgia MLS Photo Policy and its significance for real estate professionals.

Georgia MLS photo policy - collage as primary image
georgia mls photo policy - drone as primary photo

Collages as Primary Images

One notable change in the policy is the acceptance of collages as the primary image. Agents can curate a set of photos that collectively represent the front of the home. This opens up exciting possibilities for presenting properties in a visually engaging manner.

Drone Photography Takes Flight

Aerial perspectives have the power to captivate potential buyers. With the updated policy, drone photos are allowed as the primary image, provided they offer an up-close view of the home. This addition allows agents to provide a unique and captivating view of the property.

The Enchantment of Twilight Photos

Twilight photos can now take the spotlight as the primary image, provided they meet specific criteria. These captivating images, captured at dawn or dusk, can add a touch of allure to listings. However, it’s crucial that the front of the property remains clearly visible, even in low light conditions.

Virtually Staged Photos

In today’s digital age, virtually staged photos have become a valuable tool for presenting properties. While the policy permits virtually staged photos, it emphasizes that they must not be deceptive. Agents can use editing software to create conceptual renderings of rooms and properties, offering buyers a vision of what’s possible.

The Significance of Compliance

While these new opportunities are undoubtedly exciting, real estate professionals need to operate within the policy framework. Failure to comply with the policy’s guidelines can result in fines and penalties. Here are some critical aspects of compliance:

The Primary Photo Requirement

Every residential active listing must have a primary photo within 10 business days of entering the system. Failure to meet this requirement may result in financial penalties. Listings designated as “No Photo Desired” must have written authorization from the seller, which must be provided to the service upon request.

Ownership of Listing Content

An important aspect of compliance is understanding that listing content, including photos, allegedly become the property of Georgia MLS upon submission. Agents who work with us, are covered under our terms and conditions which grant you a license to upload photos to the Georgia MLS and the authority to disseminate the content.

Image Quality

To maintain the integrity of listings, images must be of sufficient quality for reproduction. Furthermore, images must not include contact information, recognizable signage, or marketing/promotional messages. Any alterations that affect the accuracy or quality of images are strictly prohibited. For every assisgnment, we use professional camera equipment that produce high quality photographs for your listing. Whether the photos are taken with high dynamic range (HDR) methods, or if we use flash and extra lighting, the final images go through an expert editing process.

georgia mls photo policy virtual staging beforegeorgia mls photo policy virtual staging before

Virtually Staged Image Requirements

While virtually staged photos are allowed, they must be clearly labeled as such in the public remarks. Additionally, digitally altering images to include overlays of other images or logos is prohibited. When receiving our virtually staged photos, the photo will be clearly marked as virtually staged. You will also receive the “before” version of the photo to remain in compliance with the Georgia MLS photo policy. We also comply with this requirement in our virtually staged videos.

The Power of Informed Photography

One of the most critical takeaways for real estate professionals is the importance of working with photographers who are well-versed in these limitations. Agents in the Atlanta metro area and surrounding cities must recognize that photography is vital to their marketing strategy. Agents can ensure that their listings shine in a crowded market by collaborating with photographers who understand the nuances of real estate photography and the Georgia MLS Photo Policy.

Conclusion

In conclusion, the Georgia MLS Photo Policy offers exciting opportunities for real estate agents to enhance their listings. However, with these opportunities comes the responsibility of compliance. Agents should stay informed about the policy’s guidelines and regularly check for updates and revisions.

As you embark on your real estate journey in the vibrant Atlanta metro area, remember that images are your most potent marketing tools. If you’re ready to harness the power of photography to elevate your real estate listings, don’t hesitate to contact us. We’re here to support you in your pursuit of real estate excellence.

Note: The information provided here is based on the Georgia MLS photo policy as of September 9, 2020. Agents should regularly check for policy updates and revisions to ensure compliance and success in real estate endeavors.

Stay tuned for more insightful updates on real estate trends and strategies in the Atlanta metro area.

Marietta Commercial Photography Guide for Businesses

Marietta Commercial Photography Guide for Businesses

by | Jan 2, 2024 | photography, commercial, copyright, licensing | 0 comments

Marietta Commercial Photography Guide for Businesses

 

Capturing Your Brand’s Essence: The Art of Commercial Photography in Marietta

In Marietta’s flourishing business landscape, commercial photography is a critical storyteller, portraying the essence of a brand through the silent yet powerful language of visuals. With its mix of historical allure and modern entrepreneurial spirit, this charming Southern city has seen an uptick in demand for expertly crafted imagery that speaks volumes in the blink of an eye. We hope the Marietta Commercial Photography Guide for Businesses sheds light on what to consider for brand photography.

The Transformative Power of Professional Photography

A brand’s journey to recognition starts with a single image. The power wielded by high-definition, professionally staged photographs is monumental. They are a business’s ambassadors, portraying a narrative of quality, attention to detail, and brand ethos without uttering a word. Striking imagery used on websites, in brochures, or splashed across social media can differentiate a company in Marietta’s competitive space, laying the groundwork for engagement, connection, and conversion.

Marietta Commercial Photography Guide for Businesses

Marietta’s Commercial Photography Vanguard: A Closer Look

A deep dive into Marietta’s commercial photography landscape uncovers diverse artisans who are not merely photographers but visual strategists and brand enhancers.

Visionaries of Marietta’s Visual Narratives

Amongst these, a group of narrative-focused photographers stands out. They understand that every business in Marietta has an authentic story and a unique brand identity that they can harness into compelling visual campaigns. Their approach is consultative; they become narrators using lenses and lights to translate a brand’s vision into imagery that resonates and captivates, ensuring that every campaign hits the mark, from print to digital.

Masters of the Product Photography Craft

Product photography in Marietta has evolved into a specialized craft. A dedicated team of visual artists here uses a synergy of artistry and technology to make products shine. Their images are meticulously lit, sharply focused, and perfectly composed, ensuring that each product looks appealing and sells. They are vital partners for e-commerce businesses, where the product image can directly influence purchase decisions.

Architects of Event Memories

Corporate events are temporary, but the memories need not be. Photographers specializing in corporate functions have a dual talent for being unobtrusive while capturing the event’s vibrancy, networking, and critical moments. They are the silent narrators of these events, skilled in crafting a visual legacy of professional gatherings that serve as valuable marketing and remembrance tools.

Atlanta Commercial Photography Guide for Businesses
Marietta Commercial Photography Guide for Businesses

Crafting the Image of Spaces and Structures

Photography services cater to an exclusive clientele in Marietta, where architecture and real estate are cornerstones of the local economy. Specialists in architectural and real estate photography understand how to work with angles, lighting, and spatial aesthetics to produce images that do more than represent; they sell the dream of a space. Their expertise transforms the tangible into the aspirational, a skill highly sought after in the property sector.

Connoisseurs of Gastronomic Photography

The art of food photography transcends taking pictures of dishes; it is about storytelling on a plate. Food photographers play a pivotal role in Marietta, where the culinary scene is as rich as its history. They capture the vibrancy, the textures, and the allure of culinary creations, making each image a visual feast that tempts the palate and draws diners in.

The Digital Amplification of Visual Content

In the digital realm, the power of a photograph is not confined by geography. Images created by Marietta’s talented photographers carry the potential to go viral to reach audiences far beyond the city limits. They become engagement tools in a boundless digital marketplace, where a single image can spark trends, build brand loyalty, and open markets.

The Importance of Licensing in Commercial Photography

In the realm of commercial photography, the significance of proper licensing cannot be overstated. High-quality images are more than just visual assets; they are intellectual property that comes with specific usage rights and restrictions. For businesses in Marietta and beyond, understanding and negotiating the terms of image licensing is crucial to ensure legal compliance and protect against potential infringement disputes. Whether it’s for local advertising or broad-scale marketing, every image used must be appropriately licensed to reflect the scope of its intended use. This includes considerations for duration, geographic location, media formats, and exclusivity. By engaging in transparent discussions about licensing with professional photographers, businesses can secure the peace of mind that comes with knowing their visual content is not only compelling but also compliant with all applicable laws and regulations. Proper licensing agreements empower companies to use their chosen imagery confidently across various platforms, reinforcing their branding efforts while respecting the rights of the creators.

 

Marietta Commercial Photography Guide for Businesses

Selecting the appropriate commercial photography service in Marietta is a strategic decision. The right photographers don’t just take pictures; they craft a visual brand language to communicate, persuade, and endear. They are the partners businesses need to navigate the competitive landscape, stand out, be seen, and be remembered. For a business in Marietta, investing in professional commercial photography is not just about getting quality visuals—it’s about claiming a space in the visual tapestry of the marketplace and weaving a story that will be told and retold.