Agent Video: DIY Guide for Real Estate Agents Who Want to Create Engaging Social Media Video Content

Agent Video: DIY Guide for Real Estate Agents Who Want to Create Engaging Social Media Video Content

Agent Video DIY Guide for  Real Estate Agents

Are you looking to take your customer engagement and conversion rates to the next level? If so, it’s time to unlock the potential of agent videos. In this guide, I will show you how to leverage the power of agent videos to engage customers and boost conversions like never before. I will also recommend a few inexpensive tools that will make you look great on video.

It is becoming increasingly important for real estate agents to stand out from the competition and create meaningful connections with your audience. Agent videos allow you to do just that by incorporating a personal touch into your brand’s communication strategy.

Don’t get me wrong – I would love to be hired by you to do make agent videos for you because it is my business. But, I know that some agents do not have the budget to hire a real estate photographer to shoot then edit their content. I hope the information I am sharing here will help some of you build your business.

real estate agent video with phone

What Agent Videos Do For You

Agent videos humanize your brand and provide a unique opportunity to showcase your expertise and build trust with your customers. By putting a face and voice to your brand, you create a sense of familiarity and authenticity that is unmatched by any other form of content.

I want to go into some of the benefits of using agent videos and provide you with practical tips on how to create compelling video content that resonates with your target audience.

The Benefits of Using Agent Videos

Agent videos offer a unique blend of personalization and professional engagement. By showcasing a real person speaking directly to potential customers, you create an emotional connection that text-based content simply cannot replicate. This human touch fosters trust and relatability, making customers more likely to engage with your offerings and view your brand as approachable.

Agent videos also serve as a powerful tool for delivering complex information in a digestible format. Video allows for visual explanations that can clarify and enhance understanding. 

Agent videos can also improve conversion rates. Statistics show that videos can increase conversion rates by up to 80%, making them an essential component of any marketing strategy. 

Agent Video Marketing Statistics

Understanding the effectiveness of agent videos is crucial for businesses looking to optimize their marketing strategies. Recent studies have revealed that videos are consumed at an astonishing rate, with viewers retaining 95% of a message when it is conveyed through video compared to just 10% when reading text. This highlights the power of video as a medium for communication and marketing, emphasizing its importance in engaging audiences effectively.

Additionally, statistics indicate that video has a reach of 92%. This data suggests that customers are more inclined to engage with content that includes video, making it a vital element in any digital marketing effort. Furthermore, companies that utilize video marketing experience 49% faster revenue growth than those that do not, underscoring the financial benefits of adopting video as a key marketing tool.

The prevalence of video consumption is also noteworthy; over 80% of internet users have watched a video online in the last month, illustrating the widespread appeal of this medium. As consumers increasingly seek out video content, businesses that fail to leverage this trend risk falling behind competitors who are effectively utilizing agent videos to engage their audiences. By integrating video into their marketing strategies, companies can capitalize on this growing preference and enhance their reach and impact.

Tips for Creating Engaging Agent Videos

Creating engaging agent videos requires careful planning and execution to ensure that the content resonates with your target audience. First and foremost, it is essential to define the purpose of your video clearly. Whether you aim to inform, educate, or entertain, having a specific goal in mind will guide the script and presentation style. Consider what message you want to convey and tailor the content to meet the needs and interests of your audience.

Another vital aspect is the quality of production. One of the best investments you can make in this area is to buy yourself a gimbal.

Gimbal For Your Phone

A gimbal will help you stabilize your footage to give you a more professional look and feel. Here, I have linked to one of the best gimbals on the market as of the date of this post – it is the same gimbal I have used to do real estate shoots with my phone when my larger equipment is not available. While a high-quality video can make a significant difference, you don’t necessarily need expensive equipment to create impactful content.

Lighting for Videos

Focus on good lighting, clear audio, and a clean background to enhance the overall quality of your video. While your phone has a light on the selfie camera side, it is often not enough for a better quality video. For this reason, I am giving you a link to some of the lighting I personally own and use both on my own Instagram videos and in my home studio. There is a great little light that attaches to your phone and also a set of portable lights that come with a stand and fit in a nice small bag to take anywhere with you.

Get Better Audio

I cringe every time I see real estate agent videos who have paid photographers or videographers who do not know anything about creating high quality videos. One thing that will scream amateur when you watch these videos is the audio quality.  ANYTHING is better than your phone’s built-in microphone! There are a lot of options for wireless micrphones and it depends on your budget. But, if you want to go with a reliable wireless micrphone for your phone, here are the ones I have used:

Video Length

Keep the video concise; attention spans are short, and videos that are too long may lead to viewer disengagement. Aim for a length that delivers your message effectively without unnecessary fluff—typically, 1-3 minutes is ideal for most marketing videos.

Create a Great Hook

The hook is the first 3-5 seconds of your video that will grab the viewer’s attention and make them want to watch the rest of it. Your hook should be a very bold statement, or even a controversial or negative statement that will make people curious to see what you have. tosay.  Do not start your video with “welcome to 123 Main Street…” or “hi, my name is Joe and this is my new listing…” If you want to learn more about this, make sure to subscribe to my YouTube channel and watch my videos that suck segment.

Include a Call to Action

Finally, don’t underestimate the importance of a strong call to action (CTA). Conclude your video by encouraging viewers to take specific steps, whether it’s visiting your website, sending you a direct message, or filling out an inquiry form. A clear and compelling CTA can significantly enhance the effectiveness of your video, guiding customers on what to do next after viewing your content. By following these tips, you can create agent videos that not only engage but also drive customer action and conversions.

Agent Video Platforms and Tools

Choosing the right platforms and tools is crucial for maximizing the impact of your agent videos. There are numerous platforms available for hosting and sharing videos, each with its own strengths. YouTube remains one of the most popular choices due to its vast audience and powerful search capabilities. By uploading your agent videos to YouTube, you can leverage its extensive reach and improve discoverability through search engine optimization (SEO). Additionally, embedding YouTube videos on your website or social media can drive traffic and enhance engagement. Just remember that YouTube videos should be captured in landscape orientation (horizontal).

Social media platforms like Instagram, TikTok, and even Facebook has been pushing more content in vertical format (portrait orientation). for the “stories” type of posts.

Video editing tools play a huge role in creating polished agent videos. Software like Adobe Premiere Pro, Final Cut Pro, or even user-friendly options like Canva and Animoto can help you craft high-quality videos that capture attention. On a phone, you can use CapCut Pro* for most functions. All of these tools provide various features, including text overlays, transitions, effects, and engaging captions allowing you to enhance your storytelling and engage viewers more effectively. By leveraging the right platforms and tools, you can create and distribute agent videos that resonate with your audience and drive results.

*Note: As of January 2025, CapCut Pro might be banned in the United State since they are part of ByteDance – the owners of TikTok.

I hope this guide helps you create agent videos for real estate that set you apart from others. After years of public speaking and writing curriculum, I love collaborating and writing scripts for real estate agents. Being able to coach agents to present themselves better on camera is also something I have been enjoying and find it satisfying to see the positive comments on their videos. Finally, I hope that the equipment I mentioned (which I personally have used) will make you create better videos and that you find bigger success going forward in your real estate career.

If I could help in some way, please let me know!

NOTE: some of the links in this article are affiliate links which will earn me a commission if used. 

Real Estate Video

Real Estate Video

real estate video and photo package

Real Estate Video

Should you create real estate video?

Are real estate video listings worth it? Whether it’s a virtual tour, a dynamic listing video, or a personalized agent introduction, real estate videos can transform how potential buyers view your properties—and your brand.

Why Real Estate Video Matters

According to Wistia’s “2024 State of Video Report,” 93% of businesses consider video a crucial part of their marketing strategy. This trend is driven by video engaging viewers more effectively than any other medium. For real estate professionals, my videos can significantly boost your property listings, attract more qualified leads, and lead to quicker sales.

The Power of Visual Storytelling

Real estate is all about connecting, and my videos allow you to tell a property’s story in a way that photos alone cannot. A well-crafted real estate video showcases the flow of the property, highlights unique features, and gives potential buyers a true sense of the space. Wistia’s report also reveals that short-form educational videos and product showcases were among the most engaging content in 2023, indicating that concise, informative videos resonate well with audiences.

Boost Engagement and Conversion Rates

The same report highlights that videos with a call-to-action (CTA) button had a conversion rate of 13%, significantly higher than other types of conversion opportunities. By incorporating CTAs into your real estate videos, I can guide viewers toward the next step, whether scheduling a showing, contacting you for more information, or signing up for updates. This makes video not just a marketing tool, but a direct pathway to conversion.

real estate video
real estate video script

Build Trust and Authority with Video

Video is also an excellent medium for building trust with potential buyers. When viewers can see and hear you—or walk through a property virtually—they are more likely to feel connected and confident in their decision-making process. Wistia’s data shows that video helps businesses demonstrate expertise and build brand awareness, which is vital in the competitive real estate market.

Why Choose My Real Estate Video Services?

I specialize in creating high-quality real estate videos that showcase your listings and enhance your professional image. From cinematic property tours to agent introduction videos, my services are designed to capture attention and drive results. With my experience and expertise, I can help you leverage the full power of video to make your listings stand out and build a brand that clients trust.

Confidence on Camera

Are you ready to create your real estate video? I love coaching and collaborating with agents to create scripts and coach them to be confident on camera.

Contact me to learn more about my real estate video services and how I can help you attract more buyers and grow your brand.

How to Post Long Videos Over 90 Seconds on Instagram

How to Post Long Videos Over 90 Seconds on Instagram

How to Post Long Videos Over 90 Seconds on Instagram

Quick answer: You can post videos for over 90 seconds on Instagram from your computer!

If you are like me, when you post from your phone, you will notice that Instagram cuts your video short at the 90-second mark. This is frustrating — especially when you have spent time and money getting your real estate video shot and edited. However, by posting from your computer, you can post full-length videos!

Here are the steps to follow:

First, you need to download the video we created for your listing. It does not matter if it is horizontal (landscape) or vertical (story or reel format). When you get a delivery link from us, click on it and head over to the media section. You will see a download button — click it to put it on your computer. If you cannot find that delivery email, log in here.

When you are ready to post, go to instagram.com on your computer and log in to your account just like you would on your phone.

Below is a step-by-step guide (with screen captures) to show you how to post from your computer.

Step 1. Log in to your account on Instagram and click +CREATE

how to post long videos over 90 seconds to instagram step 1

Look for the + Create button and select Post

Step 2. Upload your video

how to post long videos over 90 seconds to instagram -7

Click SELECT FROM COMPUTER and select the video file.

Step 3 (optional) Add images too!

how to post long videos over 90 seconds to instagram -9

There is a + plus sign at the bottom right corner. If you want to add images after the video, you can do so now. This is an optional step.

Step 4. Select Format

how to post long videos over 90 seconds to instagram -10

You should now be on the Crop screen.

Click the two diagonal arrows at the bottom left corner, then select the proper format to match your video — they allow square, horizontal, and vertical formats here.

  • Vertical – Select 9:16
  • Horizontal – Select 16:9
  • Square – Select 1:1

Remember that videos with text or captions may not display properly if you select the wrong format.

Now, click NEXT at the top right corner.

Step 5. Cover Images

When people browse your posts or profile, a cover image appears in your grid as a still image. This is a great opportunity to tell viewers what the post is about!

how to post long videos over 90 seconds to instagram step 5

You can create a cover with catchy text in any program you wish, or simply “scrub” the video at the top right to pick your favorite scene.

To scrub the video at the top right, simply click and hold while wiping across the video frames.

Step 6. Do NOT Trim!

The point of uploading from your computer is to post longer videos over 90 seconds, so do not trim the video.

Step 7. Captions and hashtags

You can now enter the caption you want, add hashtags, and turn on other options, then click POST!

Step 8. BONUS TIPS!

Sadly, there are more options available on your phone than on the computer. After you post from the computer, open Instagram on your phone and Edit the post to access additional functions that are not on the computer. You will find options like tagging collaborators and adding the proper location, amongst other options.

If I create the video for you, remember to tag (@flyinglenz) so that I can repost it on my story as well!

Now you know how to post long videos over 90 seconds on Instagram! Share this post with a friend or other real estate agents who might find this information useful!

If anything has changed on the platform that affects the steps above, please let us know in the comments section and we will update this post with the latest details.

Commercial Real Estate Photographer

Commercial Real Estate Photographer

Finding the perfect commercial real estate photographer in Atlanta can feel overwhelming, but don’t worry! I have added a few tips that will help you streamline the process and land the ideal match for your needs.

Recommendations

I would recommend that you contact other commercial agents and property owners who’ve recently sold. Recommendations from trusted sources are a great way to find reliable and talented photographers.

Research Online

Online directories, search engines, and social media platforms are treasure troves for Atlanta’s commercial real estate photographers. I would explore the websites, browse portfolios, and read client reviews to understand their skills and unique style. I just wanted to let you know, however, that some of those online directories are paid services or sell leads to local vendors. Some of these include Bark and Thumbtack.

Attend Real Estate Events

Real estate events and conferences are fantastic for connecting with commercial photographers and seeing their work firsthand. These gatherings are golden opportunities to meet professionals and discuss your photography or video needs.

Schedule Consultations

Once I’ve got a shortlist, I would schedule consultations with each photographer. This allows you to discuss your vision, ask questions, and get a sense of their professionalism and expertise.

Review Portfolios

I would pay close attention to composition, lighting, and overall image quality when reviewing portfolios. Consistency in their work and the ability to capture each property’s unique features are key.

Remember, finding the best photographer is not just about technical skills – it’s also about finding someone who understands your vision and can effectively translate it into compelling visuals. If you are curious about our commercial real estate photographer work, feel free to reach out – I would love to talk to you!

High End Real Estate Photography

High End Real Estate Photography

I believe capturing your potential buyer’s attention is essential. The key to doing that lies in stunning and compelling real estate photography. In Atlanta, the importance of high-quality visuals cannot be overstated. From beautifully staged interiors to breathtaking aerial shots, real estate photography in Atlanta has the power to unlock the market and increase property sales like never before.

In an age where buyers rely heavily on online platforms to find their dream homes, captivating images can make all the difference. Real estate photographers in Metro Atlanta can effectively convince buyers to take the next step by showcasing a property’s best features and creating an emotional connection. Whether it’s a sprawling modern mansion or a cozy townhouse, these professionals understand the art of capturing the essence of a property and presenting it in the most appealing way possible.

Investing in professional high-end real estate photography is crucial if you’re a real estate agent or a homeowner looking to sell a property in Atlanta. Doing so can attract more potential buyers, increase your property’s value, and ultimately accelerate sales.

High End Real Estate Photography

Investing in professional high end real estate photography in Atlanta can significantly impact property sales. Here’s how it can benefit sellers and agents:

Photography Attracts Potential Buyers

High-quality photographs grab attention and generate more interest from potential buyers. Listings with professional photos receive more views and have a higher chance of attracting qualified buyers.

High End Real Estate Photography Increases Value

Professional real estate photography can increase the property’s perceived value. When buyers see stunning photographs that showcase the property’s best features, they are more willing to pay a premium price. Our Premium Package is perfectly priced to help agents market high-end properties.

Accelerate The Sales Process

Compelling real estate photography creates an emotional connection with potential buyers, motivating them to take the next step. This can shorten a property’s time on the market and increase the chances of a quick sale.

Differentiate from the competition

Professional real estate photography for high end properties sets the listing apart in a competitive market like Atlanta. It creates a solid first impression and conveys a sense of professionalism and attention to detail. As mentioned in our post, the National Association of Realtors® reported how important professional photography is for listings.

Build Trust and Credibility

High-quality real estate photography instills confidence in potential buyers that the property is well-maintained and worth considering. It also enhances the seller’s or agent’s credibility and professionalism.

Best Real Estate Photography Value in Atlanta – 6 things to consider

Best Real Estate Photography Value in Atlanta – 6 things to consider

best real estate photography value in Atlanta

Best Real Estate Photography Value in Atlanta Goes Beyond the Advertised Starting Price

The Best Real Estate Photography Value in Atlanta, Georgia

The True Definition of Value: We value transparency, flexibility, and delivering a comprehensive package that meets your property’s unique requirements. Our commitment to providing the best value in real estate photography extends beyond a mere starting price. Here are some characteristics that make a professional real estate photographer the best value:

1. Offer HDR Photography and Flash-Ambient

All of our real estate photography packages encompass genuine HDR captures. Unlike other providers offering perplexing packages that might blend ‘standard photos’ with HDR photos and charge extra for those with more HDR images, we keep it simple and inclusive. We are also happy to discuss if you have a luxury listing that needs certain areas using the flash-ambient capture technique.

2. Packages Based on Size, not the Number of Photos

We ensure our clients receive the correct number of photos based on the property’s square footage. This means the listing will receive the attention it deserves, resulting in a well-rounded image collection that authentically captures its essence. We recognize the unique character of each property, and its visual portrayal should mirror its individuality. The best real estate photography value in Atlanta must provide the number of shots to adequately represent the house and not limit you to an arbitrary number of photos.

3. Experienced Real Estate Photo Editing

A great photo can become extraordinary with the proper editing. We include professional editing as a standard part of our packages. Our editors have over ten years of experience exclusively with real estate photography. They work diligently to enhance each image, ensuring your property shines in its best light. The result? Photos that are not just good but exceptional.

4. Include a Zillow Home Tour with a Floor Plan

Zillow is a crucial platform for property listings in today’s online-driven market. We enhance our photo packages by including a Zillow Home Tour with a Floor Plan. This helps agents tremendously since Zillow promotes those properties that include the floor plan. These virtual tours create an immersive experience that lets potential buyers explore the property virtually, increasing engagement and interest.

5. Include a Lead Capture Property Site Bundle

In the digital age, lead generation is paramount. That’s why each photography package includes our Lead Capture Property Site Bundle. This valuable addition provides a unique URL for your property listing, designed to capture leads for the listing agent. It’s a powerful tool that helps you grow your client base while effectively marketing your properties. Also included in the bundle are an AI property description writing tool, flyer and social media card creation tools, and more.

6. Licensed and Insured

Your peace of mind matters to us. That’s why we have a registered LLC with the State of Georgia and hold a Cobb County Business License. Most importantly, our business is fully insured. When you choose us, you work with a trusted partner who prioritizes professionalism and accountability. We believe that the best real estate photography value in Atlanta should be a licensed and insured in the State of Georgia.

Beware: The Deception of Advertised Starting Prices

It’s a scenario that many real estate professionals are familiar with: you stumble upon a real estate photography service that advertises an enticingly low starting price. At first glance, it seems like an unbeatable deal. However, as you dig deeper, you realize that the devil is in the details.

You will find that many advertised starting prices have limitations that essentially affect how you can showcase a property effectively. Many photographers offer a fixed number of ‘standard’ photos, leaving you to determine how many images your property needs. This one-size-fits-all approach can result in underrepresentation for larger homes or overkill for smaller ones. Worse yet, they will only send a download link without marketing tools.

To find the best real estate photography value in Atlanta, Real estate agents must look beyond the advertised starting price for the best value in real estate photography. Our tailored HDR photography, professional editing, lead capture tools, and commitment to transparency make us the trusted choice for real estate professionals in Atlanta and the surrounding cities.

Stop settling for misleading starting prices with limited, cookie-cutter photos. Boost your listings with a photography service that delivers genuine value. Learn more about our packages and how we can help you showcase your properties with the best real estate photography value in Atlanta!