Georgia MLS Photo Policy

New Marketing Opportunities

According to the National Association or REALTORS® (NAR), 41% of home buyers look online first when shopping for a home. To serve our customers well, we as real estate photographers, must be aware of the Georgia MLS Photo Policy to enable agents the flexibility and creativity in showcasing properties. The Georgia MLS photo policy was updated on September 9, 2020 to:

• Allows agents to use a collage as the primary image
• Allows agents to use a drone photo as a primary image, as long as it is up close
• Allows agents to use twilight photos as a primary image
• Clarified the proper usage and disclosure of virtually staged photos

Introduction to the Georgia MLS Photo Policy

In the dynamic world of real estate, first impressions are everything. The images associated with a property listing can make or break a potential sale. As a real estate agent operating in the Atlanta metro area or surrounding cities like Marietta, Alpharetta, and Decatur, staying informed about the latest photo policy is essential for success. This comprehensive guide will explore the nuances of the Georgia MLS Photo Policy and its significance for real estate professionals.

Collages as Primary Images

One notable change in the policy is the acceptance of collages as the primary image. Agents can curate a set of photos that collectively represent the front of the home. This opens up exciting possibilities for presenting properties in a visually engaging manner.

Drone Photography Takes Flight

Aerial perspectives have the power to captivate potential buyers. With the updated policy, drone photos are allowed as the primary image, provided they offer an up-close view of the home. This addition allows agents to provide a unique and captivating view of the property.

The Enchantment of Twilight Photos

Twilight photos can now take the spotlight as the primary image, provided they meet specific criteria. These captivating images, captured at dawn or dusk, can add a touch of allure to listings. However, it’s crucial that the front of the property remains clearly visible, even in low light conditions.

Virtually Staged Photos

In today’s digital age, virtually staged photos have become a valuable tool for presenting properties. While the policy permits virtually staged photos, it emphasizes that they must not be deceptive. Agents can use editing software to create conceptual renderings of rooms and properties, offering buyers a vision of what’s possible.

The Significance of Compliance

While these new opportunities are undoubtedly exciting, real estate professionals need to operate within the policy framework. Failure to comply with the policy’s guidelines can result in fines and penalties. Here are some critical aspects of compliance:

The Primary Photo Requirement

Every residential active listing must have a primary photo within 10 business days of entering the system. Failure to meet this requirement may result in financial penalties. Listings designated as “No Photo Desired” must have written authorization from the seller, which must be provided to the service upon request.

Ownership of Listing Content

An important aspect of compliance is understanding that listing content, including photos, allegedly become the property of Georgia MLS upon submission. Agents who work with us, are covered under our terms and conditions which grant you a license to upload photos to the Georgia MLS and the authority to disseminate the content.

Image Quality

To maintain the integrity of listings, images must be of sufficient quality for reproduction. Furthermore, images must not include contact information, recognizable signage, or marketing/promotional messages. Any alterations that affect the accuracy or quality of images are strictly prohibited. For every assisgnment, we use professional camera equipment that produce high quality photographs for your listing. Whether the photos are taken with high dynamic range (HDR) methods, or if we use flash and extra lighting, the final images go through an expert editing process.

Virtually Staged Image Requirements

While virtually staged photos are allowed, they must be clearly labeled as such in the public remarks. Additionally, digitally altering images to include overlays of other images or logos is prohibited. When receiving our virtually staged photos, the photo will be clearly marked as virtually staged. You will also receive the “before” version of the photo to remain in compliance with the Georgia MLS photo policy. We also comply with this requirement in our virtually staged videos.

The Power of Informed Photography

One of the most critical takeaways for real estate professionals is the importance of working with photographers who are well-versed in these limitations. Agents in the Atlanta metro area and surrounding cities must recognize that photography is vital to their marketing strategy. Agents can ensure that their listings shine in a crowded market by collaborating with photographers who understand the nuances of real estate photography and the Georgia MLS Photo Policy.

Conclusion

In conclusion, the Georgia MLS Photo Policy offers exciting opportunities for real estate agents to enhance their listings. However, with these opportunities comes the responsibility of compliance. Agents should stay informed about the policy’s guidelines and regularly check for updates and revisions.

As you embark on your real estate journey in the vibrant Atlanta metro area, remember that images are your most potent marketing tools. If you’re ready to harness the power of photography to elevate your real estate listings, don’t hesitate to contact us. We’re here to support you in your pursuit of real estate excellence.

Note: The information provided here is based on the Georgia MLS photo policy as of September 9, 2020. Agents should regularly check for policy updates and revisions to ensure compliance and success in real estate endeavors.

Stay tuned for more insightful updates on real estate trends and strategies in the Atlanta metro area.