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Agent Video: DIY Guide for Real Estate Agents Who Want to Create Engaging Social Media Video Content

Agent Video: DIY Guide for Real Estate Agents Who Want to Create Engaging Social Media Video Content

by | Nov 26, 2024 | real estate agent tips, video | 0 comments

Agent Video DIY Guide for  Real Estate Agents

Are you looking to take your customer engagement and conversion rates to the next level? If so, it’s time to unlock the potential of agent videos. In this guide, I will show you how to leverage the power of agent videos to engage customers and boost conversions like never before. I will also recommend a few inexpensive tools that will make you look great on video.

It is becoming increasingly important for real estate agents to stand out from the competition and create meaningful connections with your audience. Agent videos allow you to do just that by incorporating a personal touch into your brand’s communication strategy.

Don’t get me wrong – I would love to be hired by you to do make agent videos for you because it is my business. But, I know that some agents do not have the budget to hire a real estate photographer to shoot then edit their content. I hope the information I am sharing here will help some of you build your business.

real estate agent video with phone

What Agent Videos Do For You

Agent videos humanize your brand and provide a unique opportunity to showcase your expertise and build trust with your customers. By putting a face and voice to your brand, you create a sense of familiarity and authenticity that is unmatched by any other form of content.

I want to go into some of the benefits of using agent videos and provide you with practical tips on how to create compelling video content that resonates with your target audience.

The Benefits of Using Agent Videos

Agent videos offer a unique blend of personalization and professional engagement. By showcasing a real person speaking directly to potential customers, you create an emotional connection that text-based content simply cannot replicate. This human touch fosters trust and relatability, making customers more likely to engage with your offerings and view your brand as approachable.

Agent videos also serve as a powerful tool for delivering complex information in a digestible format. Video allows for visual explanations that can clarify and enhance understanding. 

Agent videos can also improve conversion rates. Statistics show that videos can increase conversion rates by up to 80%, making them an essential component of any marketing strategy. 

Agent Video Marketing Statistics

Understanding the effectiveness of agent videos is crucial for businesses looking to optimize their marketing strategies. Recent studies have revealed that videos are consumed at an astonishing rate, with viewers retaining 95% of a message when it is conveyed through video compared to just 10% when reading text. This highlights the power of video as a medium for communication and marketing, emphasizing its importance in engaging audiences effectively.

Additionally, statistics indicate that video has a reach of 92%. This data suggests that customers are more inclined to engage with content that includes video, making it a vital element in any digital marketing effort. Furthermore, companies that utilize video marketing experience 49% faster revenue growth than those that do not, underscoring the financial benefits of adopting video as a key marketing tool.

The prevalence of video consumption is also noteworthy; over 80% of internet users have watched a video online in the last month, illustrating the widespread appeal of this medium. As consumers increasingly seek out video content, businesses that fail to leverage this trend risk falling behind competitors who are effectively utilizing agent videos to engage their audiences. By integrating video into their marketing strategies, companies can capitalize on this growing preference and enhance their reach and impact.

Tips for Creating Engaging Agent Videos

Creating engaging agent videos requires careful planning and execution to ensure that the content resonates with your target audience. First and foremost, it is essential to define the purpose of your video clearly. Whether you aim to inform, educate, or entertain, having a specific goal in mind will guide the script and presentation style. Consider what message you want to convey and tailor the content to meet the needs and interests of your audience.

Another vital aspect is the quality of production. One of the best investments you can make in this area is to buy yourself a gimbal.

Gimbal For Your Phone

A gimbal will help you stabilize your footage to give you a more professional look and feel. Here, I have linked to one of the best gimbals on the market as of the date of this post – it is the same gimbal I have used to do real estate shoots with my phone when my larger equipment is not available. While a high-quality video can make a significant difference, you don’t necessarily need expensive equipment to create impactful content.

Lighting for Videos

Focus on good lighting, clear audio, and a clean background to enhance the overall quality of your video. While your phone has a light on the selfie camera side, it is often not enough for a better quality video. For this reason, I am giving you a link to some of the lighting I personally own and use both on my own Instagram videos and in my home studio. There is a great little light that attaches to your phone and also a set of portable lights that come with a stand and fit in a nice small bag to take anywhere with you.

Get Better Audio

I cringe every time I see real estate agent videos who have paid photographers or videographers who do not know anything about creating high quality videos. One thing that will scream amateur when you watch these videos is the audio quality.  ANYTHING is better than your phone’s built-in microphone! There are a lot of options for wireless micrphones and it depends on your budget. But, if you want to go with a reliable wireless micrphone for your phone, here are the ones I have used:

Video Length

Keep the video concise; attention spans are short, and videos that are too long may lead to viewer disengagement. Aim for a length that delivers your message effectively without unnecessary fluff—typically, 1-3 minutes is ideal for most marketing videos.

Create a Great Hook

The hook is the first 3-5 seconds of your video that will grab the viewer’s attention and make them want to watch the rest of it. Your hook should be a very bold statement, or even a controversial or negative statement that will make people curious to see what you have. tosay.  Do not start your video with “welcome to 123 Main Street…” or “hi, my name is Joe and this is my new listing…” If you want to learn more about this, make sure to subscribe to my YouTube channel and watch my videos that suck segment.

Include a Call to Action

Finally, don’t underestimate the importance of a strong call to action (CTA). Conclude your video by encouraging viewers to take specific steps, whether it’s visiting your website, sending you a direct message, or filling out an inquiry form. A clear and compelling CTA can significantly enhance the effectiveness of your video, guiding customers on what to do next after viewing your content. By following these tips, you can create agent videos that not only engage but also drive customer action and conversions.

Agent Video Platforms and Tools

Choosing the right platforms and tools is crucial for maximizing the impact of your agent videos. There are numerous platforms available for hosting and sharing videos, each with its own strengths. YouTube remains one of the most popular choices due to its vast audience and powerful search capabilities. By uploading your agent videos to YouTube, you can leverage its extensive reach and improve discoverability through search engine optimization (SEO). Additionally, embedding YouTube videos on your website or social media can drive traffic and enhance engagement. Just remember that YouTube videos should be captured in landscape orientation (horizontal).

Social media platforms like Instagram, TikTok, and even Facebook has been pushing more content in vertical format (portrait orientation). for the “stories” type of posts.

Video editing tools play a huge role in creating polished agent videos. Software like Adobe Premiere Pro, Final Cut Pro, or even user-friendly options like Canva and Animoto can help you craft high-quality videos that capture attention. On a phone, you can use CapCut Pro* for most functions. All of these tools provide various features, including text overlays, transitions, effects, and engaging captions allowing you to enhance your storytelling and engage viewers more effectively. By leveraging the right platforms and tools, you can create and distribute agent videos that resonate with your audience and drive results.

*Note: As of January 2025, CapCut Pro might be banned in the United State since they are part of ByteDance – the owners of TikTok.

I hope this guide helps you create agent videos for real estate that set you apart from others. After years of public speaking and writing curriculum, I love collaborating and writing scripts for real estate agents. Being able to coach agents to present themselves better on camera is also something I have been enjoying and find it satisfying to see the positive comments on their videos. Finally, I hope that the equipment I mentioned (which I personally have used) will make you create better videos and that you find bigger success going forward in your real estate career.

If I could help in some way, please let me know!

NOTE: some of the links in this article are affiliate links which will earn me a commission if used. 

Real Estate Video

Real Estate Video

by | Aug 25, 2024 | video, real estate agent tips | 0 comments

real estate video and photo package

Real Estate Video

Should you create real estate video?

Are real estate video listings worth it? Whether it’s a virtual tour, a dynamic listing video, or a personalized agent introduction, real estate videos can transform how potential buyers view your properties—and your brand.

Why Real Estate Video Matters

According to Wistia’s “2024 State of Video Report,” 93% of businesses consider video a crucial part of their marketing strategy. This trend is driven by video engaging viewers more effectively than any other medium. For real estate professionals, my videos can significantly boost your property listings, attract more qualified leads, and lead to quicker sales.

The Power of Visual Storytelling

Real estate is all about connecting, and my videos allow you to tell a property’s story in a way that photos alone cannot. A well-crafted real estate video showcases the flow of the property, highlights unique features, and gives potential buyers a true sense of the space. Wistia’s report also reveals that short-form educational videos and product showcases were among the most engaging content in 2023, indicating that concise, informative videos resonate well with audiences.

Boost Engagement and Conversion Rates

The same report highlights that videos with a call-to-action (CTA) button had a conversion rate of 13%, significantly higher than other types of conversion opportunities. By incorporating CTAs into your real estate videos, I can guide viewers toward the next step, whether scheduling a showing, contacting you for more information, or signing up for updates. This makes video not just a marketing tool, but a direct pathway to conversion.

real estate video
real estate video script

Build Trust and Authority with Video

Video is also an excellent medium for building trust with potential buyers. When viewers can see and hear you—or walk through a property virtually—they are more likely to feel connected and confident in their decision-making process. Wistia’s data shows that video helps businesses demonstrate expertise and build brand awareness, which is vital in the competitive real estate market.

Why Choose My Real Estate Video Services?

I specialize in creating high-quality real estate videos that showcase your listings and enhance your professional image. From cinematic property tours to agent introduction videos, my services are designed to capture attention and drive results. With my experience and expertise, I can help you leverage the full power of video to make your listings stand out and build a brand that clients trust.

Confidence on Camera

Are you ready to create your real estate video? I love coaching and collaborating with agents to create scripts and coach them to be confident on camera.

Contact me to learn more about my real estate video services and how I can help you attract more buyers and grow your brand.

How to Post Long Videos Over 90 Seconds on Instagram

How to Post Long Videos Over 90 Seconds on Instagram

by | Jul 4, 2024 | real estate agent tips, video | 0 comments

How to Post Long Videos Over 90 Seconds on Instagram

Quick answer: You can post videos for over 90 seconds on Instagram from your computer!

If you are like me, when you post from your phone, you will notice that Instagram cuts your video short at the 90-second mark. This is frustrating — especially when you have spent time and money getting your real estate video shot and edited. However, by posting from your computer, you can post full-length videos!

Here are the steps to follow:

First, you need to download the video we created for your listing. It does not matter if it is horizontal (landscape) or vertical (story or reel format). When you get a delivery link from us, click on it and head over to the media section. You will see a download button — click it to put it on your computer. If you cannot find that delivery email, log in here.

When you are ready to post, go to instagram.com on your computer and log in to your account just like you would on your phone.

Below is a step-by-step guide (with screen captures) to show you how to post from your computer.

Step 1. Log in to your account on Instagram and click +CREATE

how to post long videos over 90 seconds to instagram step 1

Look for the + Create button and select Post

Step 2. Upload your video

how to post long videos over 90 seconds to instagram -7

Click SELECT FROM COMPUTER and select the video file.

Step 3 (optional) Add images too!

how to post long videos over 90 seconds to instagram -9

There is a + plus sign at the bottom right corner. If you want to add images after the video, you can do so now. This is an optional step.

Step 4. Select Format

how to post long videos over 90 seconds to instagram -10

You should now be on the Crop screen.

Click the two diagonal arrows at the bottom left corner, then select the proper format to match your video — they allow square, horizontal, and vertical formats here.

  • Vertical – Select 9:16
  • Horizontal – Select 16:9
  • Square – Select 1:1

Remember that videos with text or captions may not display properly if you select the wrong format.

Now, click NEXT at the top right corner.

Step 5. Cover Images

When people browse your posts or profile, a cover image appears in your grid as a still image. This is a great opportunity to tell viewers what the post is about!

how to post long videos over 90 seconds to instagram step 5

You can create a cover with catchy text in any program you wish, or simply “scrub” the video at the top right to pick your favorite scene.

To scrub the video at the top right, simply click and hold while wiping across the video frames.

Step 6. Do NOT Trim!

The point of uploading from your computer is to post longer videos over 90 seconds, so do not trim the video.

Step 7. Captions and hashtags

You can now enter the caption you want, add hashtags, and turn on other options, then click POST!

Step 8. BONUS TIPS!

Sadly, there are more options available on your phone than on the computer. After you post from the computer, open Instagram on your phone and Edit the post to access additional functions that are not on the computer. You will find options like tagging collaborators and adding the proper location, amongst other options.

If I create the video for you, remember to tag (@flyinglenz) so that I can repost it on my story as well!

Now you know how to post long videos over 90 seconds on Instagram! Share this post with a friend or other real estate agents who might find this information useful!

If anything has changed on the platform that affects the steps above, please let us know in the comments section and we will update this post with the latest details.

Drone Services for Real Estate

Drone Services for Real Estate

by | Jan 2, 2024 | photography, drone, video | 0 comments

Drone Services for Real Estate

In the competitive world of real estate, standing out in the marketplace is paramount. Drone photography has emerged as a revolutionary tool, offering a fresh perspective that traditional ground-level photography cannot achieve. By providing breathtaking aerial views, drones reveal the scale, layout, and context of properties, giving prospective buyers an unparalleled visual experience that often translates into increased interest and accelerated sales. Below are 8 ways drone services for real estate can help with sales and marketing.

drone services for real estate

1. Drone Photography Helps Sell Homes

Drone photography in real estate marketing has ushered in a new era of visual storytelling. For sellers, this means the ability to showcase their properties through stunning, cinematic aerial shots that capture the imagination of potential buyers.

Drone services for real estate provides:

  • A more complete story of a home.
  • Offering insights into its location.
  • The surrounding neighborhood.
  • The land’s scope.

This form of presentation is not merely about displaying a property but about crafting a narrative that resonates with the emotional aspirations of buyers.

2. Video: Is Drone Service for Real Estate Worth It?

The power of drone photography is evident in creating virtual tours. Drone photos and drone videos offer a dynamic and engaging way to experience a property. They allow for a seamless journey from the sky down to the home’s exterior and landscaping intricacies. This visual engagement keeps listings memorable and ensures they remain top-of-mind for potential buyers sifting through numerous online options.

We believe drone service for real estate is definitely worth it in certain cases. We recommend purchase of the service when a home is in a location that will prevent a direct front shot. Another example is when a home is located on a cul-de-sac, on a hill, or there is a significant landmark nearby that you might want to point out in drone photography.

3. Drone Photography Can it Help Real Estate Marketing?

For real estate agents, the benefits of drone photography extend to operational efficiencies. Drones enable the capture of diverse angles and compositions quickly, often in a single flight, reducing the time and resources typically required for traditional photography. This not only showcases properties in their best light but also allows agents to focus their efforts on other critical aspects of sales and client relationships.

4. Drones Help Agent Branding in Real Estate

In an industry where technology is rapidly advancing, the adoption of drone photography is a testament to a real estate professional’s commitment to innovation. This technology is becoming a cornerstone of cutting-edge marketing strategies, setting apart agents and firms willing to invest in the best tools for their clients. By doing so, they not only meet but exceed the evolving expectations of a tech-savvy consumer base.

5. Drone Photos are Effective

Drone photography can elevate property listings from the mundane to the magnificent. In a crowded online space, listings with high-quality drone footage are more likely to be clicked on, shared, and remembered. This visual distinction can be a significant competitive advantage, potentially leading to quicker sales and more favorable prices.

6. Drone Photo Service for  Real Estate Listings

While the benefits of drone photography are vast, it is crucial to operate within the legal frameworks established by authorities such as the Federal Aviation Administration (FAA). Real estate professionals must ensure compliance with all regulations, hold necessary certifications, and prioritize safety and privacy in all operations. Responsible drone usage also means being mindful of neighbors, respecting no-fly zones, and maintaining the highest ethical standards.

7. Expanding Horizons: The Future of Drone Service for Real Estate

The potential for drone technology in real estate is as expansive as the vistas it captures. Future applications are poised to include advanced 3D modeling, virtual staging, and sophisticated thermal imaging for property inspections. These advancements will enable real estate professionals to offer an even broader range of services to their clients, adding value and depth to the property-buying experience.

8. Drone Photography as a Standard in Real Estate

As technology progresses, what was once considered a luxury or an add-on in real estate marketing is rapidly becoming a standard. Drone photography is at the forefront of this shift, providing a comprehensive view that enhances every aspect of a property listing. It’s not just about selling a property; it’s about offering a unique and immersive viewing experience that reflects the lifestyle the property affords. Land listings almost always should be done with a drone – View this land listing.

A Strategic Investment for Real Estate Success

Investing in drone technology is a strategic decision that goes beyond the present—it’s a step towards future-proofing a real estate business. Professionals who embrace this technology now are setting themselves up for continued success as the market evolves. With drones, the sky is literally the limit, offering a canvas for innovation and the opportunity to showcase properties in ways once unimaginable.

The integration of drone photography into real estate is more than a trend; it’s a transformative movement that redefines the essence of property marketing. By enabling sellers and agents to present properties in their full grandeur, drones are reshaping buyer expectations and establishing a new benchmark for what it means to market a property in the digital age. Those who recognize and invest in the power of drone photography are not only elevating their listings but are also paving the way for a future where innovation in real estate marketing is not just appreciated—it’s demanded.

If you found the 8 ways drone service for real estate helps sales and marketing helpful, please share a link to this article with a friend or colleague.

5 Big Benefits of Video Tours for Real Estate

5 Big Benefits of Video Tours for Real Estate

by | Jul 13, 2023 | real estate, video | 0 comments

Real estate agents know the importance of showcasing a property’s best features to potential buyers. I have learned from our clients that video tours for real estate have become an increasingly popular way to give prospective buyers a virtual walkthrough of a property without them ever having to step foot inside. While many agents may attempt to create their own video tours, I have found that agents who invest in a professional real estate video tour find it is worth the cost. In this blog post, we’ll explore the many benefits of hiring a professional videographer to create a stunning video tour of your next listing.

High-Quality Video Tours for Real Estate

First and foremost, when you hire a professional videographer, you get access to high-quality video production. As professionals, we have the equipment and expertise to capture the best possible video tour footage of a property. This includes using the correct camera settings and equipment to ensure the final product is visually captivating and engaging. A professional video tour should impress potential buyers and set your listing apart from others.

Time-Saving Benefits

Creating a video tour of a property takes time and effort; for many real estate agents, time is a precious commodity. By hiring a professional videographer, you can offload the work of creating a video tour to someone else and focus your time on other essential areas of your business. Our clients have found that when outsourcing video tours to companies like ours, they save time and stress about producing the final edit.

Video Tours Reach a Wider Audience

It is well-known that video content is the current king of online media. Cisco predicted that video content would make up 82% of internet traffic by 2021. Properly created video tours for real estate tend to reach a wider audience and showcase a property to potential buyers. By hiring a professional videographer, you can ensure that your video tour is optimized for online platforms. A well-produced video tour can help you attract more potential buyers, often leading to a faster sale. We have also found that agents who narrate the video tour for real estate on camera tend to get more exposure, which helps them build their brand.

Showcasing the Unique Features of a Property

Every property has unique features that set it apart from the rest. Whether it’s a stunning view, a custom fireplace, a state-of-the-art kitchen, or even the layout, these features should be highlighted in a video tour to attract potential buyers. We have the expertise and creativity to showcase these features in the best possible way. With a professional video tour, you can be sure that every aspect of a property is captured and showcased to potential buyers.

Video Tours is an Opportunity for a Professional Image

Lastly, hiring a professional videographer to create a video tour of a property helps to enhance your professional image as a real estate agent. A high-quality video tour shows that you’re committed to delivering exceptional service to your clients and are willing to go above and beyond to sell a property. Consider getting in front of the camera and leading the tour by narrating it! We can attach a microphone and follow you through the home as if you were walking a client through. Creating an agent video alone can pay off in the long run by attracting more clients and helping you list more properties.

While recording your video tour may seem cost-effective, hiring a professional videographer is worth the investment. Not only will you benefit from high-quality video production, but you will save time in trying to learn how to edit the video and produce it quickly. By investing in a professional real estate video tour, you’re setting yourself and your listings apart from the competition and attracting more potential buyers. And remember to take your real estate marketing to the next level by getting on camera to help build your brand as a Realtor.