Best 4 Ways to Find Expired Real Estate Listings in Atlanta

Capitalizing on Atlanta’s Expired Real Estate Listings: A Lead Generation Goldmine

Real estate listings expire in Atlanta and the surrounding metro areas like Marietta, Alpharetta, and Sandy Springs when they linger unsold past their listing expiration dates. These expired listings represent a valuable opportunity for agents looking to grow their business and bolster lead generation.

Understanding Expired Listings in the Atlanta Metropolitan Area

Real estate listings are typically active for four to six months, sometimes up to a year, as determined by the agreement between an agent and the seller. When a property doesn’t sell within the contracted timeframe, it becomes an expired listing, ripe for a fresh marketing approach.

The Significance of Expired Listings

In the real estate industry, a listing is a property that is up for sale or rent. When a property is listed, it is usually marketed through various channels, such as online listings, printed adverts, and open houses to attract potential buyers or renters. Typically, listings remain active for a period of four to six months, although this timeframe can be longer or shorter, depending on the agreement between the agent and the seller.

However, an expired listing can present an opportunity for both the seller and the agent to reassess their marketing strategy and develop a fresh approach. The agent may revisit the property’s pricing, presentation, or marketing tactics to make it more appealing to potential buyers or renters. This could include adding new photos, rewording the property description, or even staging the property differently.

How to Find Expired Real Estate Listings in Atlanta

Here are four practical ways to discover expired listings in Atlanta:

1. Use the Multiple Listing Service (MLS)

The Georgia MLS and the FMLS are crucial tools to find expired listings in Atlanta. With advanced filters, you can pinpoint properties in specific Atlanta neighborhoods or suburbs like Roswell and Decatur that are nearing expiration or have recently lapsed, preparing you to act swiftly.

2. Use Your Agent Network

Fostering connections within the Atlanta real estate community opens doors to niche opportunities. Networking can alert you to upcoming expired listings that align with your expertise, whether you specialize in condos in Buckhead or luxury homes in Big Canoe. Your fellow agents know other agents and brokers – ask them how they find expired real estate listings in Atlanta!

3. Utilize Public Records

Atlanta’s public records are an accessible resource for those willing to delve into research. By examining records online or at local archives, you can uncover details on properties throughout the metro area, from the high rises of Midtown to the sprawling estates in Dunwoody.

4. Invest in Expired Listings Services

When time is of the essence, services specializing in collating expired listings can be invaluable. These platforms provide streamlined access to leads across the Greater Atlanta area, enabling you to focus on engagement and sales strategies. A couple of these services include Property Radar and Prop Stream.

Next Steps

Now that you have found your expired listings, you must demonstrate to clients how you can revitalize their property’s appeal. In a market as competitive as Atlanta’s, you will want to get fresh photos for your listing. Stage the home differently and work with your professional real estate photographer for top-notch photography as this can be a game-changer. Consider adding a Zillow® virtual tour, drone imagery, and video tours too. You will want to show your client that you are willing to invest in professional visuals since they can captivate twice the attention!

If you really want to stand out, work with your photographer to create an agent intro video – this will really make you stand out! Watch the video here for an example.

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