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Study: listing photography is most important for 9 in 10 buyers

real estate video for agents

Written by: Danny Garcia

Danny Garcia is a professional real estate photographer who owns and operates DG Digital Services, LLC in Marietta, GA. He is a member of the Professional Photographers of America (ppa.com) and certified as a Certified Drone Photographer (CDP). He is known on social media platforms as danmiami and flyinglenz. With over 15 years of photography experience and more than a decade of drone photography experience, Danny brings a unique blend of traditional and aerial imaging prowess to the table. Danny is certified by the Federal Aviation Administration (FAA) to fly drones commercially under Part 107. Danny developed his expertise in HDR photography by studying countless online tutorials from renowned photographers like Trey Ratcliff, meeting him on several occasions during photo walks and a 1-day workshop. Before starting his photography business, he had a 20-year career in law enforcement and was employed as a senior director at a publicly traded company where he instructed over 10,000 individuals in digital forensics.

Published on: January 22, 2024

listing photography

Is Listing Photography Crucial for Real Estate Agents?

According to the National Association of REALTORS®, “The most useful website feature to buyers was photos for nearly nine in 10 buyers under the age of 57.” 

Listing photography is the first impression potential buyers have of a property, and it can make or break their decision to explore further. As a professional real estate photographer, I produce high-quality listing photography for my clients because it is the first impression potential buyers have of a property. The more successful my clients are in marketing their listings, the better for all of us!

What Sets Us Apart From Other Lisitng Photography Services?

Here’s why I consider listing photography crucial:

  • Buyers rely on photos. Nearly nine out of ten buyers under 57 find photos to be the most useful feature on a website, according to the National Association of REALTORS®. That means captivating photos are essential to grab their attention.
  • Professional photos sell faster. Studies show listings with professional shots receive more views and sell quicker than those with amateur snapshots.
  • You are investing in an expert. Professional listing photographers are more than just button-pushers. They’re artists with a deep understanding of lighting, composition, and angles. We know how to transform ordinary spaces into captivating ones, using high-end equipment and expert editing skills to create stunning visuals.

So, how do I find the right listing photographer? Here are some key questions I suggest you ask:

  • Experience and portfolio: I want to see someone with a proven track record and a portfolio that showcases their ability to make properties shine.
  • Pricing: We make our pricing structure easy to understand and help you decide on what services are best for you.
  • Communication: Clear communication is key. I would  inquire about their availability, turnaround time, and ensure we’re on the same page about any specific requests I have for the shoot. After all, a successful partnership is built on open and honest dialogue.

SOURCES:

 

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