Real Estate Agent Branding Videos
Real Estate Agent Branding Defined
In the world of real estate, where trust is critical, your brand is your calling card. It’s the sum of your reputation, image, and how you communicate – all wrapped into one. A strong brand builds credibility and makes potential clients feel confident choosing you.
We love working with clients ready to take the next step in building their brand. When ready, we will schedule a strategy session to help you define your brand. Next, we will work with you to create a storyboard of what your real estate branding video will include. Finally, we will film everything needed to put together a video business card that will help people understand what makes you the best choice as their real estate professional.
As Galit Ventura-Rozen mentions in this article, video dominates the internet—look at YouTube, Facebook, Instagram, Twitter, and TikTok.
Recent Real Estate Branding Examples
Narrated Video Tours
Build your brand as a professional real estate agent by narrating the video tour of your listing.
Agent Video Branding
Agent videos help you earn more listings. Show clients how you stand out above other agents.
Real Estate Agent Branding – The Video Business Card
A video business card, a 24/7 working asset, is the perfect solution for real estate agents, property managers, and small businesses striving to outshine their competitors. Our video business card blueprint, designed for your convenience, prompts the right questions and captures footage to swiftly and effectively communicate WHO you are, WHAT you do, and WHY they should engage with you.
Your real estate agent branding video should tell prospective clients who you are and why they should work with you.
“If people like you they’ll listen to you, but if they trust you they’ll do business with you.”
Is Real Estate Agent Branding Right for You?
Our process begins with a personalized and free strategy call. During this call, we’ll ask you key questions to understand your unique needs and determine whether our real estate agent branding service is the perfect fit for you.
If we proceed, we’ll ask you to complete our strategy session form. This form will help us decide how to proceed when we meet in person to discuss your answers. Based on the information we discover during this meeting, you will have the opportunity to decide whether to proceed with your real estate agent branding video.
Creating Your Real Estate Branding Video
Once we have worked out the commercial details, we will schedule your video shoot. The first part of the day will be spent with you on camera in an interview setting. Next, we will capture additional footage needed to complement the message’s context.
Don’t worry if you feel nervous around cameras. We understand that not everyone likes to be in front of a camera, so we will give you direction and coaching and even bring a teleprompter if needed!
Professional Video and Audio
We pride ourselves on using top-notch professional video and audio equipment. This ensures that your brand’s professional presence will stand out with high-quality content—even on social media.
How Much Does a Real Estate Agent Branding Video Cost?
Real estate agent branding videos start at about $3,000. However, the return on investment is measurable, as the video business card instantly becomes an asset that can be used 24/7 for many years. This video will allow viewers to begin to know, like, and trust you as their real estate agent.
Not Ready for a Video Busines Card?
Our real estate agent branding sessions provide
- 4-Hours on-site
- Unlimited looks
- 4 professionally retouched photos
- Download all selected photos
Real Estate Agent Branding Photography
We will start with a brief, complimentary strategy session via Zoom, at your office, or perhaps a meeting in our conference room.
We will determine what the story is behind your brand and how to best capture it. The goal of your branding photography is to tell a story in one frame – who you are and what do you do.
Branding sessions are usually shot on-location and may involve props, posing, lighting, and more. Don’t worry – we’ve got you!
Does Branding Matter?
We recently created a branded social post for one of our clients. She not only wanted to market the lakefront property, but also wanted something to show potential clients how she specializes and uses her personal brand to sell luxury lake homes in the Atlanta area. Donilyn sold this $1.25M listing in just 4 days – for over asking price!
Click to watch a sample real estate listing reel video for social media.
1. Plan The Shoot
If you are new to branding photos, this is about telling your story in a still image or video. You may want the pictures taken in front of your company logo, at a luxury home listing, or at a unique location that tells people what you do, who you are, or where you work. If you need help, we will discuss it before your session.
We do things that others will not! Our business is fully insured and we run a professional photography business. Therefore, we will discuss and facilitate obtaining proper clearance and permits if needed from public places and private property owners. We can also provide you with a generic model and property release when needed.
2. The Shoot
You will be given direction and coached to get comfortable in front of the camera and capture the right look. Since we are likely out on the street or other public place, you will only be able to see the photos instantly on a the back of the camera. Sometimes, we can connect an iPad or computer screen during the shoot to provide you a bigger picture.
