Agent Video DIY Guide for  Real Estate Agents

Are you looking to take your customer engagement and conversion rates to the next level? If so, it’s time to unlock the potential of agent videos. In this guide, I will show you how to leverage the power of agent videos to engage customers and boost conversions like never before. I will also recommend a few inexpensive tools that will make you look great on video.

It is becoming increasingly important for real estate agents to stand out from the competition and create meaningful connections with your audience. Agent videos allow you to do just that by incorporating a personal touch into your brand’s communication strategy.

Don’t get me wrong – I would love to be hired by you to do make agent videos for you because it is my business. But, I know that some agents do not have the budget to hire a real estate photographer to shoot then edit their content. I hope the information I am sharing here will help some of you build your business.

The Benefits of Using Agent Videos

Agent videos offer a unique blend of personalization and professional engagement. By showcasing a real person speaking directly to potential customers, you create an emotional connection that text-based content simply cannot replicate. This human touch fosters trust and relatability, making customers more likely to engage with your offerings and view your brand as approachable.

Agent videos also serve as a powerful tool for delivering complex information in a digestible format. Video allows for visual explanations that can clarify and enhance understanding. 

Agent videos can also improve conversion rates. Statistics show that videos can increase conversion rates by up to 80%, making them an essential component of any marketing strategy. 

Agent Video Marketing Statistics

Understanding the effectiveness of agent videos is crucial for businesses looking to optimize their marketing strategies. Recent studies have revealed that videos are consumed at an astonishing rate, with viewers retaining 95% of a message when it is conveyed through video compared to just 10% when reading text. This highlights the power of video as a medium for communication and marketing, emphasizing its importance in engaging audiences effectively.

Additionally, statistics indicate that video has a reach of 92%. This data suggests that customers are more inclined to engage with content that includes video, making it a vital element in any digital marketing effort. Furthermore, companies that utilize video marketing experience 49% faster revenue growth than those that do not, underscoring the financial benefits of adopting video as a key marketing tool.

The prevalence of video consumption is also noteworthy; over 80% of internet users have watched a video online in the last month, illustrating the widespread appeal of this medium. As consumers increasingly seek out video content, businesses that fail to leverage this trend risk falling behind competitors who are effectively utilizing agent videos to engage their audiences. By integrating video into their marketing strategies, companies can capitalize on this growing preference and enhance their reach and impact.

Tips for Creating Engaging Agent Videos

Creating engaging agent videos requires careful planning and execution to ensure that the content resonates with your target audience. First and foremost, it is essential to define the purpose of your video clearly. Whether you aim to inform, educate, or entertain, having a specific goal in mind will guide the script and presentation style. Consider what message you want to convey and tailor the content to meet the needs and interests of your audience.

Another vital aspect is the quality of production. One of the best investments you can make in this area is to buy yourself a gimbal.

Gimbal For Your Phone

A gimbal will help you stabilize your footage to give you a more professional look and feel. Here, I have linked to one of the best gimbals on the market as of the date of this post – it is the same gimbal I have used to do real estate shoots with my phone when my larger equipment is not available. While a high-quality video can make a significant difference, you don’t necessarily need expensive equipment to create impactful content.

Lighting for Videos

Focus on good lighting, clear audio, and a clean background to enhance the overall quality of your video. While your phone has a light on the selfie camera side, it is often not enough for a better quality video. For this reason, I am giving you a link to some of the lighting I personally own and use both on my own Instagram videos and in my home studio. There is a great little light that attaches to your phone and also a set of portable lights that come with a stand and fit in a nice small bag to take anywhere with you.

Get Better Audio

I cringe every time I see real estate agent videos who have paid photographers or videographers who do not know anything about creating high quality videos. One thing that will scream amateur when you watch these videos is the audio quality.  ANYTHING is better than your phone’s built-in microphone! There are a lot of options for wireless micrphones and it depends on your budget. But, if you want to go with a reliable wireless micrphone for your phone, here are the ones I have used:

• RODE Wireless PRO Compact Wireless Microphone
• DJI Mic 2 Wireless Lavalier Microphone with Noise Cancelling

Video Length

Keep the video concise; attention spans are short, and videos that are too long may lead to viewer disengagement. Aim for a length that delivers your message effectively without unnecessary fluff—typically, 1-3 minutes is ideal for most marketing videos.

Create a Great Hook

The hook is the first 3-5 seconds of your video that will grab the viewer’s attention and make them want to watch the rest of it. Your hook should be a very bold statement, or even a controversial or negative statement that will make people curious to see what you have. tosay.  Do not start your video with “welcome to 123 Main Street…” or “hi, my name is Joe and this is my new listing…” If you want to learn more about this, make sure to subscribe to my YouTube channel and watch my videos that suck segment.

Include a Call to Action

Finally, don’t underestimate the importance of a strong call to action (CTA). Conclude your video by encouraging viewers to take specific steps, whether it’s visiting your website, sending you a direct message, or filling out an inquiry form. A clear and compelling CTA can significantly enhance the effectiveness of your video, guiding customers on what to do next after viewing your content. By following these tips, you can create agent videos that not only engage but also drive customer action and conversions.

Agent Video Platforms and Tools

Choosing the right platforms and tools is crucial for maximizing the impact of your agent videos. There are numerous platforms available for hosting and sharing videos, each with its own strengths. YouTube remains one of the most popular choices due to its vast audience and powerful search capabilities. By uploading your agent videos to YouTube, you can leverage its extensive reach and improve discoverability through search engine optimization (SEO). Additionally, embedding YouTube videos on your website or social media can drive traffic and enhance engagement. Just remember that YouTube videos should be captured in landscape orientation (horizontal).

Social media platforms like Instagram, TikTok, and even Facebook has been pushing more content in vertical format (portrait orientation). for the “stories” type of posts.

Video editing tools play a huge role in creating polished agent videos. Software like Adobe Premiere Pro, Final Cut Pro, or even user-friendly options like Canva and Animoto can help you craft high-quality videos that capture attention. On a phone, you can use CapCut Pro* for most functions. All of these tools provide various features, including text overlays, transitions, effects, and engaging captions allowing you to enhance your storytelling and engage viewers more effectively. By leveraging the right platforms and tools, you can create and distribute agent videos that resonate with your audience and drive results.

*Note: As of January 2025, CapCut Pro might be banned in the United State since they are part of ByteDance – the owners of TikTok.

I hope this guide helps you create agent videos for real estate that set you apart from others. After years of public speaking and writing curriculum, I love collaborating and writing scripts for real estate agents. Being able to coach agents to present themselves better on camera is also something I have been enjoying and find it satisfying to see the positive comments on their videos. Finally, I hope that the equipment I mentioned (which I personally have used) will make you create better videos and that you find bigger success going forward in your real estate career.

If I could help in some way, please let me know!

NOTE: some of the links in this article are affiliate links which will earn me a commission if used.